The People Mobility Analytics (PMA) solution leverages observation of the radio fingerprint emitted by personal digital devices like smartphones. Through that digital trace, it is possible to understand how people move, what attracts their attention and how they interact with the surrounding environment.
For this reason, WiData has developed a device that acquires the signal which is then processed in the cloud to make some metrics and indicators available. Some of these are affluence, crowdedness, time of returns or permanence for monitored areas. This information is quite interesting for public administrations and corporations which want to better understand how people move in urban areas.